The Industry User Group is a collaboration between industry representatives and Health Technology Wales, set up to raise awareness of HTW’s work and improving access to technology for NHS Wales.

Members of the group include small and medium sized enterprises and multi-national companies, all of which have links to Wales and are involved in the development and manufacture of innovations for the health and social care sector.

The group meets quarterly to discuss updates on HTW and NICE processes and members are provided with guidance on market access routes, meeting regulatory requirements and best practice in developing evidence.

The IUG enables HTW to ensure its methods meet the needs of industry members when it comes to the identification, appraisal, and adoption of non-medicine health technologies.

It also provides an opportunity for HTW to keep up to date with the latest industry trends and spot opportunities for improving healthcare in Wales.

Director, Association of British HealthTech Industries

Luella Trickett

Luella joined ABHI in 2019, with over 25 years' experience in the pharmaceutical and HealthTech industries. Her career has seen her hold numerous specialist manufacturing and commercial roles at Baxter Healthcare, with responsibility for a range of product portfolios across the HealthTech spectrum within the UK, Europe, Middle East and Africa. In 2012, Luella was seconded to the Department of Health for nine months as the Industry Liaison for the NHS Procurement Review, a role which saw her engage with government and the wider Life Sciences sector to facilitate the sharing of ideas and best practice. From 2015, Luella led Baxter Healthcare's Government Affairs and Public Policy agenda, where she was tasked with managing key policies impacting the HealthTech sector and the NHS - supporting change that enabled the adoption and spread of innovations that deliver whole-system value across healthcare settings. Before joining ABHI, Luella Chaired the Association's Public Affairs Policy Group, and has been a Director of the Board at the British Specialist Nutrition Association.

Sheridan Methuen

Head of Partnerships, Life Sciences Hub Wales

Biography >
X Sheridan Methuen is Head of Partnerships at Life Sciences Hub Wales, and is helping to accelerate the development and adoption of innovative solutions for health and wellbeing in Wales. She began her career as a healthcare practitioner, and her roles included working as a training development leader and lecturer. She later became director of service development for a global orthopaedic organisation, leading European business and healthcare transformation, knowledge transfer and pathway redesign. Her career has also included providing specialist consultancy to a consortium of overseas hospitals, and working on hospital design, income stream modelling, service design and patient pathways.

Steven Fearn

Head of Market Access, Abbott

Biography >
X Steve has been with Abbott since August 2012. He has led initiatives to shape the commissioning environment within England, support the establishment of new therapies and monitor the changes in the healthcare system. He was, for 3 years, a member of NICE’s Medical Technologies Advisory Committee. Steve holds a PhD in Biological Sciences and a BSc (Hons) in Chemistry. Steve lives in Poole, Dorset with his wife, Jane, their 15 year-old daughter Kelsey and their miniature Dachshund, Percy.
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David Rooke

Medicinal Chemist, ProTEM Services Ltd

Biography >
X David is a medicinal chemist and has worked in the pharmaceutical and life science industries for over 48 years. Formerly head of pharmaceutical R&D for Beecham and SmithKline in drug product discovery and development, David subsequently became a consultant and advisor to the pharmaceutical industries and regulatory authorities globally. He has created several start-up and University spin out companies in which he is a founder, shareholder and funder including ProTEM Services Ltd, a translational science and research company along with two Wales based technology companies.
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Nicola Allen



Debbie Laubach

Operations Manager, MediWales

Biography >
X Debbie oversees all event organisation and activities at MediWales and frequently engages with members. She creates and facilitates relationships across the sector, assisting in collaboration and understanding the needs of the life science community.

Greg Baily

Senior Technical Director, Huntleigh Healthcare and Arjo

Biography >
X Worked in commercial industry for 40 years with 36 in medical devices. Responsible for research and development of new products in the categories of patient monitoring, haemodynamic assessment, fetal assessment, lymphodoema treatment, wound healing, pressure injury prevention and venous thrombo-embolism prevention. Greg has been involved in MediWales since its early days and is the current chairman. A chartered engineer - Fellow of the Institution of Engineering and Technology. Fellow of the Royal Society of Medicine.

Dr Thomas Winfield

Senior Health Economist, Health Technology Wales

Biography >
X Tom undertakes the health economic evaluations here at Health Technology Wales. He specialises in economic modelling and has an interest in health econometrics. With a focus on pragmatic appraisal, Tom enjoys evidence synthesis through novel means. Previously he worked for 4 years at Swansea Centre for Health Economics performing clinical trial evaluations and economic reviews. He has qualifications in Economics (BSc, MSc, PhD) from Swansea university and in health economics (PGcert) from Aberdeen University.

Matthew Prettyjohns

Principal Researcher, Health Technology Wales

Biography >
X Matthew came from the National Guideline Alliance where he worked as a Senior Health Economist in the development of guidelines for the National Institute for Health and Care Excellence (NICE). As well as overseeing our technology appraisals, Matthew’s role is to develop our relationship with industry and our scientific advice function.

Charlotte Butterfield

Head of Strategic Partnerships & Contracting at ConvaTec

Biography >
X Charlotte has developed her knowledge and diverse experience for over 30 years with a career that has taken her from large pharma to medical device SME, owner entrepreneur and corporate med tech, holding a variety of commercial senior leadership roles. Charlotte holds a Masters in Business Administration (MBA) and is the Vice Chair of the ABHI Wound Care group.

Susan Myles

Director, Health Technology Wales

Biography >
X Susan has been engaged in applied health technology assessment for 25 years. Before joining Health Technology Wales, she led the development and work of the Scottish Health Technologies Group. Susan has received scholarships from the Department of Health and Medical Research Council, and is a previous recipient of a Harkness Fellowship in Health Care Policy. She holds qualifications in Economics (BA), Health Economics (MSc & PhD) and Epidemiology (PgDip).